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Your questions answered

Frequently Asked Questions

How do I improve my website’s SEO and Paid Search?

Improving your website’s Search profile can be difficult. That’s why we recommend our Category Analysis & Benchmark, or CAB. Conducting a CAB can tell you everything you need to know about your website’s current Search profile, what’s working, what’s not, and how to move forward. If this doesn’t sound like what you need, and you have other Search issues, check out some of our other Search tools!



Why is my media planning process so difficult? Is there a way to improve it?

There is! We’ve found that most media planning happens in fits and starts, and especially in this digital landscape, when there are many moving pieces, it’s important to get everyone on the same page. With our tool, MediaVision, we get all stakeholders in the same room at the same time, and begin the media planning journey together. This ensures cohesion, timeliness, and innovation. Read more about it above!

If this doesn’t sound like what you need, and you have other New Media issues, check out some of our other New Media tools!



Is there a way to make sure I’m hitting my target demographic? And if I’m not, how do we fix it?

There is! Underscore has a number of tools that compile and analyze data, revealing insights and actionable items with each report. Our Site Analytics Management tool, or SAM, helps you understand what demographic you’re reaching, as well as how to improve those numbers, while tools like our Visitor Verification Survey, or VVS tracks visitor quality and audience attribution. Meanwhile, tools like Data Management Infrastructure, or DMI, help you organize your various sources of data into easy to read systems, and tools like @Sense help organize the reporting that comes from that data.

If these don’t sound like what you need, and you have other Analytics issues, check out some of our other Analytics tools!



Are Print and Out of Home dying? Are they worth investing in in this digital landscape?

They’re quite alive! While yes, digital media is a major facet of the future of marketing, traditional landscapes such as Print, Broadcast, and Out of Home advertising are all alive and well. We’ve worked hard to ensure that our expertise on the traditional side of things can be seamlessly integrated into modern digital media plans, and truly stand on their own. Read more here at our Core Capabilities!



How do I maintain a relationship with my consumers, while also learning what they need?

It can be hard to stay up to date with your consumers, but with Social Ear, you can learn how to listen. A social media listening tool, Social Ear helps you focus on the important things people are saying, and works to provide you with answers on how to optimize and respond.



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